I was given a Photoshop challenge, and I spent 10 minutes on it: take this photo by John Newsome and make it say Superb Owl.

Two days later, it’s everywhere. EVERYWHERE. Have you seen it? And there’s proof. WFAA’s Verify got the scoop.

This is the big media I’ve seen so far:

WFAA’s Verify tells the story of the viral photo (and who I actually talked with)
CBS Sports: What’s really going on with that Superb Owl train?
CBS Miami: Viral ‘Superb Owl’ Train Photo Provides First Gotcha Moment Of Super Bowl LII
MPR News: Looking for the Superb Owl? It’s right here in Minnesota
USA Today FOR THE WIN: No, errant spacing on Minneapolis airport trains didn’t turn Super Bowl ad into ‘Superb Owl’
TODAY: Is it Super Bowl LII, or ‘Superb Owl LII’?
Philly Inquirer: Fake ‘Superb Owl’ train photo
Airline Geeks: “Superb Owl” Photoshop of MSP Tram Raises Eyebrows, Awareness
Sporting News: ‘Superb Owl’ Minneapolis train not a mistake
/r/Superbowl: it’s not about the Super Bowl, and it got 15.1K upvotes